ME —
Hello, I'm Valerio.
Creative Director based in SF.
I’m a Creative Director with 15+ years of international design experience and a background in brand design, art direction and global campaigns.
I have had the fortune to work with clients like Google, Meta, Adobe, YouTube, TikTok, Airbnb, Uber, Twitter, Electronic Arts, Amazon, Hulu.
Currently, I’m a Managing Creative Director at Adobe, leading an exceptional team of bold thinkers, creative and art directors, designers and writers with the mission to bring Adobe Express to life at the forefront of the AI revolution.
MY APPROACH —
I specialize In breaking down complex narratives into unique stories.
Listen carefully
Each story is unique. Every creative challenge is different. Empathy is the conduit to great design. Listen carefully. Customizing each journey is key to delivering unique and tailored solutions. Only a human-centered design approach that is inquisitive, strategic and empathetic can transform intangible needs into an exceptional and alive experience.
Draw from context
Context creates and shapes identity. It draws on the senses and memories that define a place. It grows from community, and people respond to it. An exceptional design is contextual, made of dreams and inspiration, of feelings and moments, it elevates and restores. Gaining a deep contextual understanding is key to confidently exploring radical, yet relevant, ideas.
Be a bold thinker
Challenging conventional thinking off the beaten track is at the core of crafting bespoke solutions. Treating project constraints as opportunities that can become the essence of the design concept. The richest growth and learning happens when our curiosity extends further. We all need outside voices to figure out new ways of approaching and solving problems.
Embrace the change
Design is about creating unique solutions to address specific user needs. Expectations and desires evolve over time, a great design needs to evolve accordingly. A great designer has a bent toward iteration and an ear to the ground. The landscape in which we operate is ever-changing. Embrace the change.
MY BIO —
Some facts.
Clients
Adobe, Google, Meta, YouTube, TikTok, Airbnb, Uber, Twitter, Electronic Arts, Amazon, Hulu, P&G, Hennessy, Ford, Walmart, Chevrolet, Discover, McCann Worldgroup.
Awards
2021 Webby Award - Websites and Mobile Sites / 2020 Webby Award - Podcasts / 2019 Webby Award - Social Culture & Lifestyle / 2019 Imagen Award - Best Informational Program / 2019 American Architecture Award / 2019 NAHB Award / 2018 MFE Awards - Project Of The Year / 2018 AIA Design Awards / 2011 Art Place America Award
Exhibitions
2020 MoMA (New York, NY) / 2016 Minnesota Art Project (San Francisco, CA) / 2016 Tokyo Designers Week (Tokyo, JAPAN) / 2012 Casa dell’ Architettura (Rome, ITALY) / 2009 APEXART, (New York City, NY) / 2009 Center for Contemporary Art (Bignan, FRANCE) / 2009 ENSAPLV La Villette (Paris, FRANCE).
Education
2013 Master of Architecture: Sapienza University (Rome, ITALY); ETSAM Polytechnic University (Madrid, SPAIN) / 2009 Bachelor of Design: Sapienza University (Rome, ITALY); ENSAPLV La Villette University (Paris, FRANCE).
Languages
English, Spanish, French, Italian.